UX e-commerce: 6 best practices

For e-commerce sites, the conversion rate is a parameter to consider. Because succeeding in attracting visitors to your business site is a prime necessity, but the absence of conversion will not allow you to grow your business.

In order to provide the best possible user experience, e-commerce UX comes into play to optimize the conversion rate on the way to an optimal visitor experience.

This experience will trigger sales and create a positive image of the e-shop. UX should be considered from the design and creation stage of an e-commerce site, but it is also possible to optimize the site after it is placed online.

Give your users confidence with an optimized eCommerce user interface

When a customer visits a brick-and-mortar store, they stop at the small details that give them a sense of trust. Unfortunately, if this feeling of security is not present, the potential customer may simply feel uncomfortable and the sale will not be successful.

This observation remains strictly identical on the e-commerce site. If you do not specify the various details on the merchant’s site, you will not be able to create an atmosphere of trust and he will have to continue his search on a competitor’s site.

It’s often a visitor who won’t return when you could have avoided this situation by playing to the details. Therefore, it is imperative that the eCommerce UX is designed to create clear pages without any possible confusion. Ergonomics must be at the center of your concerns, allowing you to develop a relationship based on trust.

Not only will you need to adhere to web standards, but also develop technology features that will meet the needs of visitors. There is no need to reinvent the wheel, it will be enough to inspire you with what is currently being done.

This requires having an up-to-date e-commerce UX and being guided by a professional to give you an objective vision.

For example, contact information must be visible to facilitate interaction. This transparency makes it possible to reassure the consumer and provide elements of an answer to very diverse and diverse topics. But don’t forget to also incorporate accessible and responsive customer service by offering social media contact options.

A few tips for building trust.

Not only do you have to take care of the UX of e-commerce, but also through the means of payment. Use trust symbols like “3D-secure” and “overed by visa” directly. If you authorize payment via PayPal, feel free to indicate this.

Social experience is a must for online sales today, so use a feedback module. It allows you to highlight positive opinions and again is an indicator of trust for users of your business page.

Offer credibility through e-commerce UX

Credibility of e-commerce through UX

During the purchase process, the credibility of your e-shop must be impeccable. Building trust is one thing, but you also need to make commitments to build customer loyalty.

Your brand image must therefore develop in this direction through a true visual identity. The choice of shapes and colors directly affects the customer and makes it easier for him to choose one or another product.

If the experience offered is not satisfactory, not only will you lose the customer, but you will also gain negative publicity. Otherwise, he will recommend your brand and become a loyal ambassador for your business.

That’s why it’s essential to use eCommerce UX to develop your content and graphic charter in line with your values. It’s not just a matter of working on the visuals, but also on the texts, your logo and the various articles you publish.

Be brief and clear

If you have a properly developed business site, but unfortunately with a messy user interface, it will have a direct impact on your conversion rate. As explained above, the basis remains trust, but also the visibility of information.

The user should understand within seconds what types of services and products you are selling. Why should a visitor trust you and buy your products? You don’t have to opt for a long text extolling the merits of your company. You need to be clear in your pitch with engaging visuals and use of bullet points.

You need to offer your customers a complete and successful design on the entire merchant site. Unfortunately, if your page is not finished or if you use different colors and visuals, this will automatically lead to distracting visitors. Unfortunately, this phenomenon won’t do you any good, as distraction hurts your conversion rate.

Navigation at the center of your priorities

Mobile e-commerce site navigation

E-commerce website design must respect internet and mobile standards

In addition to the previous recommendations, this time we enter a more technical part.

Of course, you can get help from specific developers who will have no problems deploying certain features. Like using horizontal filters because that’s the standard right now.

Horizontal filters really offer many advantages:

  • They offer some flexibility by integrating various options through drop-down menus.
  • No display issues when browsing on a tablet or mobile phone.
  • You take advantage of the entire site.
  • Accessibility remains persistent even when the user scrolls. This difference undoubtedly provides a more pleasant browsing experience.

In addition, every technical element must be optimized, i.e. the use of images, menus, categories and of course the load time.

Another technical element to consider is CTA implementation. In reality, you want your visitor to take a very specific action. However, to achieve this, the motivation must be clear and reassuring. That’s why you must be reassured by offering attractive and understandable CTAs in the form of a button.

Finally, don’t overdo pop-ups, as these are elements that make navigation difficult. If you use them, limit them by making sure your e-commerce UX is attractive and simple.

Some advice on conversion rate

Funnel conversion rate

Developing an e-commerce website allows you to increase your brand visibility and develop your online presence. However, you must not lose sight of your main goal, which will be sales.

In this regard, rely on simplified forms such as checkout or login. Once a visitor is won over to your eCommerce site, you’ll be able to maximize conversions by using simplified forms to avoid confusion.

Don’t dwell on trivial information, just ask for an email and a pseudonym. If it is necessary to use other information, the visitor will have the opportunity to add it later.

Keep in mind that you have a smooth conversion tunnel, whether on a tablet, mobile phone or computer. By choosing a simplified conversion process, you maximize the chances of retaining an internet user.

Feel free to multiply user tests

e-commerce user testing

You’ve developed the eCommerce UX of your merchant website, but be aware that certain elements that seem obvious to you may not necessarily be so to the user.

Instead of relying on your first intuition, user tests are used to record various parameters and especially to track conversion rates. This is an absolutely necessary stage to avoid wasting time and money.

The advantages are then several, because you will be able to orient yourself according to the formula guaranteeing the best conversion ratio.

In reality, there is no silver bullet and you need to work on all elements of your business page to optimize your conversion rate. This is a set of parameters that you absolutely need to act on, remember to offer the best customer experience and at the same time manage to convince your visitors.

Our tip for e-commerce UX optimization

Today, UX e-commerce is a basic concept in online sales. It’s a way to differentiate yourself from your competition and attract potential customers.

But beware, in order to offer the most pleasant user experience, you need to develop your brand image and take care of every element to leave the best possible impression. Therefore, it is essential to entrust this mission to a freelance ecommerce developer who can advise you.

Thanks to his experience, you will benefit from a business website that will meet the expected success and more.