5 successful Pinterest brands to inspire your marketing strategy

Pinterest may even be considered the ugly duckling of social networking by many experts, but some companies don’t think so. With 433 million active users worldwide, it is possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely.

In this article, we will list 5 brands that are doing a great job on Pinterest to inspire you to start or improve your marketing strategy there.

1. IKEA

IKEA is a globally recognized brand that designs, creates and sells ready-to-assemble furnishing products such as kitchen appliances, home accessories, etc.

On Pinterest, their marketing strategy creates a “home vibe” by sharing design and organization ideas, tips on how to use and care for everyday household items. It goes further, they share drinks and food recipes when friends come over.

Their Pinterest account really teaches us that it’s important to understand your personality in depth, so you can create an entire strategy around exploring their lifestyle.

2. Airbnb

With over 10 million monthly views and over 165k followers, Airbnb’s Pinterest account shares Airbnb destinations from around the world along with travel ideas and practical tips.

Their content may sound a bit obvious, I know. But the successful (and clever) thing about Airbnb’s marketing strategy on Pinterest is how they use strategic keywords and hashtags for more accessible search terms. After all, we are talking about a social media platform that also uses SEO to deliver the right content to its users.

And speaking of hashtags, they encourage their followers to also share their pictures using the Airbnb hashtag, creating a sense of community and belonging. Pretty cool, right?

3. Etsy

Etsy is a global online marketplace where you can buy vintage, custom, and unique items from small businesses and entrepreneurs. As you can imagine, the meaning of “success” for Etsy is to make these businesses successful by using their marketplace.

So their entire marketing strategy on Pinterest is based on helping promote these small businesses by giving them the space they need to share their work. There you will find videos and content that offer a “behind the scenes” view of small businesses and their creative processes.

With this approach, Etsy not only promotes the products found on their website, but also gives a voice to the selling artist. Thanks to this, they make their market even more attractive for both customers and sellers.

4. Vogue magazine

Vogue magazine’s marketing strategy on Pinterest uses the platform to create a sense of exclusivity and relies on sharing photoshoot videos and behind-the-scenes photos.

When thinking about building a brand community, this kind of “exclusive” content can help you strengthen your dedicated and passionate audience.

It is also an example that can inspire you to diversify your content on different social media and make them uniquely attractive.

5. Samsung

Samsung’s marketing strategy on Pinterest teaches us how important it is to really understand the social media you’re on before planning your strategic approach. This includes not only knowing the platform itself, but also its audience and user behavior.

If you look at their Instagram, you’ll find a lot of images and content from the phone, not only because it’s their main product, but because it also works for the Instagram audience. But as you could see in this article, Pinterest is more about lifestyle, design ideas and inspirational content.

Not coincidentally, Samsung’s Pinterest account is completely different from their Instagram account. On Pinterest, they focus on appliances and home inspiration because it makes perfect sense for that specific platform.

The main lesson here is: why waste time and money on content that won’t make sense to your audience? We can (and should) use different social media platforms to create different approaches if it brings value to customers!

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