Learning how to market your product can help you quickly increase your online store sales.
When you start to master how to sell a product on the web, you give your business a chance to succeed. It requires understanding your target audience and marketing your product.
In this article, you will find 5 effective marketing tips to promote your business online.
1. Know your target group
It goes without saying that you need to know your audience before you can sell your product to them. Before launching your online store or new product, study the market and the competition. This research will not only identify the potential audience, but also other sellers of similar products, how they are marketing them and whether or not the market is saturated.
Once you know the audience you want to target, you can plan how to market your product.
Look at your target’s behavior ie the websites they spend time on. Get to know their social platforms, how and why they use these social media. Finally, think about how to differentiate yourself from the competition. It could be using a less formal tone on your website, creating a ‘mascot’ that appeals to your audience…
Read also: 8 Mistakes You Shouldn’t Make During Market Research
2. Find influencers
Influencer marketing can increase your online sales when you don’t have a large audience.
Finding the right influencers to work with can be tricky for a newbie. Have you set your goal? You should have no problem finding out which influencers your target is following.
Once you’ve created your list of influencers, you’ll need to do a bit of analysis on each one. Are the comments about the influencer or about the product? Is the position highly involved? Does the same brand regularly promote its product to this influencer? If so, it’s probably because he can convert his audience.
Some influencers charge (expensive) brands but generate few sales. Try to find an influencer who has at least 100,000 fans: below that, the conversion rate will not be good, unless it is an ultra niche market.
Read also: 7 tips to find influencers for your brand
3. Monetize your contests
Contests are usually overlooked as a source of income for your website. Whether you’re a blogger or running an online store, contests can be a great way to increase revenue per user. However, you need to know what platform you will be using.
For example, Facebook does not allow you to capture email addresses of participants. However, if you ask entrants to leave their address, you can continue to search for people on your mailing list who have entered in hopes of winning.
Not winning can be disappointing – luckily there’s an easy fix. When you email people who didn’t win a prize, tell them they won a consolation prize. This consolation prize can be a gift card worth a few euros, if the purchase is minimal. So everyone wins: those who thought they won nothing at all, and you who make additional sales.
4. Reuse of Customer Generated Content
As the popularity of your brand grows, your customers will start sharing photos of your products. Add your clients’ photos to your website or repost them on your social media and tag them. When a new customer visits your website, if they see a photo of a customer sharing it, they’re more likely to buy: others have bought from your store and liked the product enough to share their own pictures.
Some customers may even leave a review with photos that you can use on your social media as well. This allows you to present your product from different angles and with different photos without having to invest in additional product photography.
Warning: If you decide to post their photos on social media, be sure to ask their permission and credit them as the author.
5. Guest blogging
You can promote your business by writing content for other blogs. You will ensure that there is a link to your website or product in the article or in the bio of the author. By guest blogging, you share your expertise with other people, which strengthens your status as an expert.
The key to monetizing your guest post traffic is to have a remarketing system in place. So if someone lands on your website and doesn’t buy right away, you can continue to target them.
Remember to choose pages that are relevant and complement your site. Under the term “relevant”, imagine a site specialized in your field, but without an online store. A complementary site would be more of a site with a similar audience but selling different products, such as a sunglasses store in partnership with a sunscreen brand. Guest blogging is one way you can build relationships that can help you in the long run.
If you don’t have enough internal resources to do all these actions, call on community management, marketing and writing specialists by posting an ad on enuly.net.
5 basic principles to sell more
Do you have an online store and would you like to start your business?
While there are multiple tactics that e-tailers can use to grow and increase sales, sometimes it’s necessary to focus on certain basics.
Here are 5 basic principles to get new customers and boost your eCommerce site.
1. The principle of urgency
The principle of urgency is massively used because encourages impulse buying. The latter encourages consumers to buy the product without thinking too much.
This key element of e-commerce is mainly found in health, wellness and food. The message often urges potential customers to take quick care of themselves: protect themselves from germs before winter, prepare to wear a bikini, etc.
The principle of urgency is also used in ephemeral promotions and flash sales. We then focus on the rarity of the event and the need to buy quickly to take advantage of current offers and bargain prices. Urgency is very often characterized by a countdown in red writing that “hurries” the consumer.
Read also: 5 Price Reduction Strategies to Increase Sales
2. Principle of scarcity
For sale, principle of scarcity is also recommended. It can have different formats. For example, you can decide to reduce inventory and create a shortage (a technique proven by Apple).
We can also offer a limited series, a special edition or even a numbered collection. The goal is for the buyer to make a decision quickly, so they have to think about the deal!
a Black Friday perfectly illustrates the principle of scarcity. After Thanksgiving, one day is dedicated to all-important and limited sales that mark the beginning of the year-end holiday shopping season.
3. The principle of exclusivity
a principle of exclusivity makes it possible to sell, but also to improve the relationship with the customer. Using this sales technique, you can offer a product or offer to just a few customers to thank them for their loyalty.
It is also possible to create customized offers so that customers who own certain products can enjoy related features or related services. For example, you can create exclusive video games for all customers who have purchased a game console from you!
4. The principle of reciprocity
It is often used to introduce a product, the principle of reciprocity depends on the generosity of consumers.
The goal is to sell by initially offering a product or sample. The consumer will then have a great chance to buy from you.
The principle of reciprocity is largely applied during festivals or seasonal events. For example, we can send chocolate samples before Christmas and expect our customers to offer the same chocolates during the holidays.
5. Principle of commitment
a binding principle it also puts the customer at the center of interest.
For all its products, you can choose a 2-year warranty instead of one year or even guarantee an exchange or return of goods. Service prices may also be limited.
Here, the goal is to offer consumers an advantage in order to guarantee their loyalty.
It is possible to use one or more principles to sell more, but keep in mind that the goal is to sell and thus optimize your turnover. You will need to choose a method tailored to your business and your audience.
Do you need help growing your online store? Find an independent e-commerce service provider at enuly.net.