Google is adding new elements to its “consent mode” in another step towards user privacy

Google is adding new elements to its “consent mode” in another step towards user privacy

In an increasingly privacy-conscious world, Google is trying to make it easier for website owners to manage privacy and data collection permissions with several new updates to its consent regime. Google launched the consent regime in September 2020 as a way for the search engine to maintain its robust digital advertising business while addressing the … Read more

Walmart is catching the Metaverse wave, looking to appeal to a younger audience

Walmart is catching the Metaverse wave, looking to appeal to a younger audience

Walmart is taking its first step into the metaverse with two experiences, Walmart Land and Walmart’s Universe of Play, debuting on the online gaming platform Roblox. The retail giant has created virtual spaces that offer its customers interactive content and exclusive entertainment. This is a new way that Walmart has found to reach its shoppers … Read more

How to do this without violating FIFA’s intellectual property?

How to do this without violating FIFA's intellectual property

The FIFA World Cup is one of the most visible sporting events in the world and always moves the conversation through various communication channels, digital or otherwise. It’s common for brands of all sizes to jump at the opportunity to create competitive promotions, but they need to be careful do not infringe FIFA’s intellectual property … Read more