If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourself a few questions about the best way to craft your text. Knowing that many users are concerned about this, Linkedin recently published a study conducted by Lavender on best practices to help increase the results of this strategy. The … Read more

In an increasingly privacy-conscious world, Google is trying to make it easier for website owners to manage privacy and data collection permissions with several new updates to its consent regime. Google launched the consent regime in September 2020 as a way for the search engine to maintain its robust digital advertising business while addressing the … Read more

We love Google. And as a business person and a tech-savvy professional, I can’t live without asking Google anything I can think of. I know the internet isn’t always the best source of information – but it’s so fast and easy it’s almost impossible not to use it. The problem is when we get too … Read more

Pinterest may even be considered the ugly duckling of social networking by many experts, but some companies don’t think so. With 433 million active users worldwide, it is possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely. In this article, we will list 5 brands … Read more

Walmart is taking its first step into the metaverse with two experiences, Walmart Land and Walmart’s Universe of Play, debuting on the online gaming platform Roblox. The retail giant has created virtual spaces that offer its customers interactive content and exclusive entertainment. This is a new way that Walmart has found to reach its shoppers … Read more

The FIFA World Cup is one of the most visible sporting events in the world and always moves the conversation through various communication channels, digital or otherwise. It’s common for brands of all sizes to jump at the opportunity to create competitive promotions, but they need to be careful do not infringe FIFA’s intellectual property … Read more

The holiday season is upon us and with it the festive shopping. This period has always been a reason for joy for brands and marketers, as along with hot chocolate to warm up in the winter, the consumption and the market are also heating up. However, in this particular year 2022, some companies may be … Read more

The Internet is dynamic and interactive. Therefore, all the products and services we use must follow this trend. The way digital marketing is done has to keep up with the transformations that are happening faster and faster these days. In a world that consumes more and more video content, which is better for your brand: … Read more

The era of social commerce is in full swing! And social media has become the best place for younger generations to research brands, according to the Hootsuite Social Trends 2022 report. In fact, 75% of Gen Z users in the US are influenced by social ads in their purchasing decisions. Which just goes to show … Read more